Nearing the end of 2016, Google started letting webmasters find out about impending changes to their search engine ranking system that will have impact on how sites would be viewed in 2017. To carry on to rank well in 2017, websites will have to hit certain additional criteria. In this post, I discuss these key new changes which will impact your website’s organic SEO rankings in the Google Search Engine.
The first item on their list is that of being sure that your website includes a published SSL certificate in place. Now, so far as affordable search engine optimization company go, you will begin to be penalized should you not have an SSL certificate set up on the site.
One of the first moves in this regard already now in position, is that if you do not provide an SSL certificate on your own site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to permit a potential page viewer be aware that the site is not secured. Clicking on the exclamation mark brings up the facts of the security infraction. This new item has become already set up on the browser using the January 2017 Chrome “56” browser update.
SSL certificates are certainly not an important expense today and you may have them set up for only about $26 per year in case you are not running an e-commerce site and approximately $70 or so if you are. Google is extremely thinking about customers being protected as they visit websites directed by Google and they wish to make sure that customer data entered on these internet websites is encrypted as well as a person’s information and facts are kept safe. In connection with this, they will therefore be penalizing “organic search-wise” those websites who have not put an SSL certificate in position. So, if being discovered by Google organically is essential to you, this is a step you will need to take along with your site.
Next on the agenda is popup adds on webpages, particularly on mobile devices. Google customers find adds that popup on webpages they visit to be really obtrusive and annoying and Google continues to be paying attention to their complaints. Google has found that popup adds often can cover an entire screen on the mobile device and can also be hard to get rid of. Now as Googlebot crawls your webpages and in particular, your mobile webpages, remember that they are looking on popup adds with disfavor along with your page is going to be penalized if popup adds are found.
Google’s move here is that they are wanting to deliver quality content to their search and “AdWords” customers for their advertisers. They are on the hunt for quality content pages to provide up – not “Fluff” pages whose primary purpose is to popup an increase sell something. Advertising on the web will start to change due to this new internet search engine ranking requirement so when you are wanting that can be found and you currently run popups on your own pages, you will end up seeking to start doing a bit of rework on these pages. Do standard advertising through anchor text links and hyperlinked images on pages instead – Google will reward you because of it instead of penalizing you.
The following change necessary for 2017 is going to see a lot of people scrambling to enhance their website design architectures. Nearly half of all the Access to the internet nowadays is done by mobile devices including tablets.
In a recent study performed by a Google subsidiary company, it was learned that the normal load time to get a webpage on the mobile device remains sitting at about 19 seconds to load. This same study suggests that mobile phone users on the contrary only have an attention span for page loading of approximately 3 seconds. After 3 seconds, over 53% of users abort which means that slow-loading mobile pages that Google currently sends customers to via their online search engine and for their AdWords advertisers, usually are not getting loaded.
So everything is changing. Google now has setup an entirely separate search engine “page indexing” database within their system for mobile webpages. The loading sweet-destination for a page is 2-4 seconds and in case your mobile page takes longer to load than this because it is getting crawled by Googlebot, Google can make note from it along with your page will not be turning up in their search engine rankings for users until you will get this fixed.
With well over 50% of website interactions now coming from mobile, it has the potential for cutting your total website visitors by nearly half when your pages have been flagged by Googlebot for being slow loading – not that mobile was working for you anyway with approximately 53% of men and women clicking off before your page ever got loaded in the first place.
In reality, many WordPress theme providers are scrambling to develop and market as accessories to existing WordPress customers “Mobile-Friendly” website components. The jury remains out on these however regarding osdcpa or not they can get as a result of the 2-4 second page loading time “sweet-spot” requirements now being required by Google.
Hitting loading times that are consistently this fast, will pretty much require the making of “natively coded, responsive” webpages that do not use widgets of any sort. As well as enough time take to convert the content of your existing fat page right into a fast loading, content filled mobile page will take time which could still maintain your page out from the fast loading category.
In summary, the Google search engine today is looking for professionally built, natively coded webpages to offer up solid content to its customers on mobile phones. To reach your goals using a website organically later on because of this, will need for many online entrepreneurs, a necessity to rebuild existing websites.
Do you ever wonder about those error codes you receive whenever you click on the fix-it from Google Analytics? Or some other Analytical File? I noticed a few of the error codes are “code” issues, because Google (as well as other search engine) has crawled the web page, and located a ‘backend code’ page that isn’t accessible from viewers. (Not hidden pages) The problem with ‘fixing’ those errors is that they aren’t really errors, but access code which allows your website to operate.
The issue with having ‘crawlers’ analyze your internet site, and taking their word to your placements, ranks, and other site wide issues, is that your site has been given with variables that aren’t available to ALL crawler programs. Not everybody uses the identical mixture of plugins, code, and securities as ‘everyone else’.